thank you so much for not leading me to jump into the "either/or" rabbit hole in order to think about the marketing of poetry. why can't we begin to think of poetry as both a commodity AND a culture, since it is both ... and more than both?

There's a conversation in response to this post happening right here. Worth checking out.

Wallace Stevens said, "Poetry is a kind of money." It has often been observed that the opposite is also true, that Money is a kind of poetry. There is a certain humorlessness in your post and others like it that is garden variety insane. Have you read what you wrote out loud to yourself or another person.? Hejinian said clearly, "Poetry doesn't need promotion." I used those same words in another post I made on the If No One Can Find My Book, Does It Exist? post:

This is all reminiscent of what came up
surrounding the “What To Do About Poetry?� post back in February. In fact it reiterates many of the same questions asked then with nothing particularly new to offer now. The solution for poetry is to get in the game. Getting poetry in the game, this late in the game, would be very expensive. By “late in the game� you would have to look at the history of
publishing and book marketing. My guess is that novels were more expensive to produce by virtue of their size…more words, more paper, more editing. That all adds up and means more marketing dollars to gamble that
you will make back what you invest. I’m no expert, but its seems to me that the fiction team has just had a better PR game that poetry because the stakes were higher. It’s not
about aesthetics. It is about human behavior.

We are behaviorally conditioned as a public to respond to fiction over poetry. Poetry have been kept private. It is a question of sheer visibility. So if you want poetry to be a commercial viable commodity--I don’t have any feelings about that one way or
the other—publishers or authors need to learn how every other product is marketed: be on TV, be adapted into films, and reviewed and advertised in newspapers and glossy magazines. All very expensive. The genius of
American advertising is its spirit of friendly fascism: it is the art of taking something absolutely useless and fills every home with it as if the customer’s life depends on it.

Or . . . we can have trust that poetry is actually just fine. That this "issue" is just another illusion that keeps people employed. You are just "Gilding the Lilly." Or so it would seem.

Poets: Trust attraction over promotion,
principles over personalities. As Pope said:

Wit shoots in vain its momentary fires,
The meteor drops, and in a flash expires.

Former POETRY Editor Joseph Parisi wrote an article in The Common Review Winter 2005 titled "Poetry and the Embarrassment of Riches"

I highly recommend this article to anyone who would prefer to have a sound and human perspective on all of this nonsense.

My mistake. Stevens said, "Money is a kind of poetry."

Parisi's article concludes:

Ours is a material culture, not soon to change. But in the face of the colossal lies of governments and the rapacious greed of the powerful; despite the dehumanizing methods of industry and calculations of corporations that would reduce everything to the bottom line; for all the manipulations and phony promises of advertising and artifices of popular culture that whip up the desire to consume “goods� that can never completely satisfy . . . there remains poetry: to remind us how we are still all too human, irreducible to the formulas of the financial markets,
and capable of deeper emotions and understandings. Poetry which creates meaning, a sense of the uncanny and the mystery of the universe, and reminds us of the values that make life truly worthwhile—all those things that money can’t buy.

Just for perspective, Mitt Romney's personal wealth (as reported recently by The Washing Post) exceeds the worth of the entire Poetry Foundation.

I am a poet who has barely been published and yet has been writing poetry for 40 years.

I have submitted to Poetry magazine over and over and been rejected over and over again.

So last July,2006, I launched my own poetry website, at the url listed above, where I am selling my poems in small batches for not very much money at all.

Crass commercialism? I don't think so. I consider the Web a tool that is now available to writers who can't seem to break through the hurdles to publication that the poetry establishment (now made extraordinarily wealthy by Ms. Lilly, and more powerful by virtue of its wealth) presents to unpublished artists around the globe.

I have been a journalist all my life and never made more than a lower middle-class salary practicing the craft, which, because of the necessities of making a living to support a family, kept me from pursuing my poetry for too much of my life.

Capitalism, much as it is disparaged in your posts, remains the American way of doing business, and so, I think, poets must do business in order to get themselves published.

I'd love to have some of your staff review my poetry, but they will have to buy the poems in order to see them, except one, which I would like to change out more often than I am now capable of doing because to change out the featured poem on the site, which was recently published in the spring issue of the Wazee Journal, an online Denver-based literary journal, it costs me money to make the changes. Capitalism still drives even poets trying to do business on the Web. I don't mind that; I just need some more buyers to purchase some poems in order for me to improve the product as it is.

Is anyone interested...
I work as a volunteer camera operator at public access TV channel 56. A community member, Bozana Belokosa, does a monthly poetry program "Spending a Little Time with Poetry". Any poet can read her/his poetry and the program is broadcast on public access TV. The quality of the poetry is uneven but the program itself is a testament to Bozana's love of poetry and a way to promote poetry. I have CD's of the readings that I have shot.
I can be reached at my email address. Thanks, Harriet