Brand Guidelines for Our Partners

The Poetry Foundation is honored to support our grantee-partners and their work to advance poetry and the literary arts. We encourage partners to highlight our support using the assets below. The following guidelines apply to print materials and digital usage of the Poetry Foundation’s logo and marks by grantee-partners and media partners.

Use of the Poetry Foundation Name and Mission

If the Poetry Foundation’s name is to appear in print, please use our full name as “the Poetry Foundation” or “Poetry Foundation” and link to our website: https://www.poetryfoundation.org/.

Grantee-partners: When describing the Poetry Foundation, feel free to use the following messaging, which includes our mission, adapted to be in the third person:

This program is made possible with funding from the Poetry Foundation. The Poetry Foundation recognizes the power of words to transform lives and works to amplify poetry and celebrate poets by fostering spaces for all to create, experience, and share poetry. The Foundation strives to achieve this through an array of programs and publications designed to develop new audiences, create innovative avenues for delivery, and recognize and support all forms of poetry. The Foundation’s grantmaking initiative actively seeks to build equitable practices and share its resources ethically within the poetry ecosystem to achieve this aim.

Shorter version: This program is made possible with funding from the Poetry Foundation. The Poetry Foundation recognizes the power of words to transform lives and works to amplify poetry and celebrate poets by fostering spaces for all to create, experience, and share poetry.

Media partners: When describing the Poetry Foundation, please use our mission as it appears below:

The Poetry Foundation recognizes the power of words to transform lives. We work to amplify poetry and celebrate poets by fostering spaces for all to create, experience, and share poetry.

Primary Foundation Logo

The primary logo for the Poetry Foundation is shown below in two sizes. This lockup should be used whenever possible. Use only the supplied version of the logo. Never try to re-create the logo in any way.

Primary Foundation Logo Colors

The Poetry Foundation’s logo is comprised of two colors—red and black when used on light backgrounds and red and white when used on dark backgrounds. Use only these colors when featuring the logo.

Logo colors

Clear Space

Including clear space around the logo is important to ensure that the logo is always legible, especially in contexts where other logos are present. Clear space is built in around the logo files provided. Do not place any elements within this space.

Clear space

Minimum Size

It’s important that the logo always be featured at a size that is large enough to be legible.

For this reason, two versions of the logo have been created: the standard version, which will apply to most applications, and a smaller version that has been optimized for use cases where the logo needs to be smaller at 1.5"- 0.75” in height.

Do not use the logo at a height of less than 0.75". If you require something smaller than 0.75", you may email Fred Sasaki to request the standalone Pegasus symbol.

Standard and small logo size

Downloadable Logo Files

Use the links below to open the logo images in a new browser window for download.

Background Controls

The Poetry Foundation’s logo should always be placed on solid color backgrounds and images that do not obscure the logo in any way. Here are examples of how to use the logo correctly along with examples of incorrect usage:

Logo background controls
Examples of incorrect logo usage

Questions and Contact Information

We would appreciate the opportunity to review your materials, including digital and print assets, press releases, blogs, etc. that mention the Poetry Foundation or make use of our brand assets!

For review or questions related to use of the brand assets (please allow two business days): Fred Sasaki, creative director, [email protected]. You may also request the following:

  • Negative space logo
  • EPS files
  • One-color logos
  • Pegasus symbol files
  • Word marks

For review of written materials or questions from media partners (please allow three business days): Meredith Riemersma, communications manager, [email protected].

Thank you for your partnership and use of these assets!