Mexico's Top iPad App? An Octavio Paz Poem!

Yes! How cool is that!? Check it out, from The Next Web:

If you think poetry can’t be popular, think again: the most popular free iPad app in Mexico’s app store is a poem, Blanco. So what is this app and why is it so successful?

“Blanco” is the title of a poem in Spanish by the Mexican writer Octavio Paz (1914-1998), laureate of the Novel Prize for Literature in 1990.

While he’s certainly one of Mexico’s most cherished writers, the app wouldn’t be so popular if it were a simple PDF – and it isn’t. As a matter of fact, “Blanco” is one of the best executed apps I’ve tested.

Not only does it gives an idea of the future of publishing, it also shows that Mexico has talent when it comes to creating beautiful apps.

Developed by the Mexican studio Manuvo, Blanco is a partnership with the Mexican cultural institution Conaculta. As a result, it combines a deep knowledge of Octavio Paz’ work with dead-easy navigation.

There's video, too, when you make the jump.